This is our first presentation in the series of discussions about business analytics. The goal is to create a group of professionals interested in sharing their experiences and learning about tools that are available to management accountants. If you are just learning how to use Tableau or Power BI or if you are an experienced user, we want you to be part of this event. In our first presentation we will follow a journey of one management accountant to demonstrate the challenges and strategies that you might be able to use in your digital transformation process. If you are unsure where to start or struggling to overcome the difficulties associated with this change, together we might be able to find a solution and help each other succeed in this difficult, but important development.